Two-minute check
What applies to you on Amazon.de
Nine questions about your company and your products. You get a list of the EU and German requirements that are likely to apply, who usually handles each one, and which of them we handle. No e-mail needed to see it.
A map, not legal or tax advice. Your products and set-up decide what applies.
Ten items, and who usually handles each
Your list
Based on your answers. A map, not legal or tax advice. Last reviewed: 8 October 2026.
You are established in the EU, so you don't need an EU responsible person: your company can itself be the EU operator for the products it places on the market. German packaging, WEEE and battery registrations may still apply.
- Cables and adapters: we accept them on a test report from an accredited laboratory.
- Chargers, Bluetooth audio and branded power banks: we accept them only on full test reports from an ISO/IEC 17025 laboratory and your own product liability insurance.
- Some of your products have their own EU rules beyond this list, and we do not act as responsible person for them.
- Tell us what the products are and we will say whether we can cover them.
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German VAT registration
Who usually handles it A tax adviser or VAT agent
Why
If your goods are stored in Germany — in Amazon fulfilment centres or another warehouse — you will usually need a German VAT number before the first sale from that stock, and the marketplace will ask for it. Stock in several EU countries usually means a VAT number in each of them. Rules for marketplaces and imports change often; this is a map, not tax advice, and a tax adviser should confirm your case.
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Customs and import
Who usually handles it Your freight forwarder and customs broker
Why
Goods entering the EU are declared to customs, and someone is named on the declaration as importer. You need an EORI number to be that someone. Since 1 July 2026 the €150 customs duty exemption has ended: every consignment under €150 shipped directly to an EU consumer carries a €3 duty per tariff line. Your freight forwarder and customs broker set this up; it changes your landed cost and decides whether there is an importer in the EU.
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Packaging registration (LUCID) and a packaging scheme
Who usually handles it You, with a packaging compliance scheme
Why
Anyone who first puts packaged goods into circulation for consumers in Germany registers in the German packaging register, LUCID, and joins a packaging compliance scheme that pays for collecting that packaging. This includes shipping boxes and fillers. German law requires online marketplaces to check the registration, so a listing without it can be blocked.
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Authorised representative for packaging (PPWR)
Who usually handles it A representative established in Germany
Why
Since 12 August 2026 the EU Packaging and Packaging Waste Regulation (Regulation (EU) 2025/40, Article 45(3)) requires a producer that is not established in a member state to appoint, by written mandate, an authorised representative for packaging in each member state where it makes packaging available for the first time. For Germany, that is a company established in Germany. If your goods reach consumers from other EU countries, each of them needs its own.
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WEEE registration
Who usually handles it An authorised representative established in Germany
Why
Electrical and electronic products — including anything with a battery or a plug — must be registered in Germany with Stiftung EAR before they are sold. A producer without a company in Germany registers through an authorised representative established in Germany. Marketplaces must check the registration number.
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Battery registration
Who usually handles it An authorised representative or compliance provider for Germany
Why
Batteries, including batteries built into a product, must be registered in Germany with Stiftung EAR before sale, under German battery law and the EU Batteries Regulation (Regulation (EU) 2023/1542). A producer outside Germany usually acts through an authorised representative or compliance provider there. Products that plug into the mains but contain no battery may not need this; check each product.
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EU responsible person
Who usually handles it An EU-established responsible person
Why
Under Article 16 of the General Product Safety Regulation (Regulation (EU) 2023/988), a product can be placed on the EU market only if an economic operator established in the EU is responsible for it. If an EU company imports your goods, it can take that role. If you sell directly from outside the EU, there is usually no importer, and you appoint an authorised representative by written mandate. Its name and contact details, including a postal and an electronic address, go on the product, its packaging, the parcel or an accompanying document, and on the listing. One responsible person covers the whole EU. See what an EU responsible person does and what it costs.
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Product safety documentation
Who usually handles it You and your manufacturer; an accredited laboratory where tests are required
Why
As manufacturer, you carry out an internal risk analysis and keep technical documentation for each product (Article 9 GPSR), for ten years. Products under specific EU rules — electrical products, for example — also need a declaration of conformity and test reports, where those rules require them. The documents are yours and your manufacturer's; an accredited laboratory runs tests where they are required. Your responsible person keeps them available and hands them to the authorities on request.
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Label and listing, with warnings in German
Who usually handles it You; your responsible person checks it
Why
The product, or where that is not possible its packaging, must show a type, batch or serial number; the manufacturer's name, trade name or trademark, postal and electronic address; and the EU responsible person's name and contact details (Articles 9 and 16 GPSR). Instructions and safety information must be in a language consumers in the country easily understand — for Amazon.de, German. The online listing must show the same identification and safety information (Article 19 GPSR). You prepare the label and the listing; your responsible person checks them against the regulation.
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Product liability from 9 December 2026
Who usually handles it Your EU importer and your authorised representative, alongside you
Why
The new Product Liability Directive (Directive (EU) 2024/2853) applies to products placed on the market from 9 December 2026. For a manufacturer outside the EU, Article 8(1)(c) makes both the importer and the manufacturer's authorised representative liable for damage caused by a defective product, without prejudice to the manufacturer's own liability; a fulfilment service provider is liable only where there is neither. Liability towards an injured person cannot be excluded by contract. It is worth knowing who your importer and your representative are, and what your mandate says.
What we do
We act as the EU responsible person and authorised representative for brands outside the EU, and check your documentation and labels against GPSR. We don't register you for VAT, packaging, WEEE or batteries, we don't test or certify products, and we don't give tax advice.
The EU responsible person is appointed by the brand owner, not by a reseller. Ask the brand who acts for it in the EU.
We don't act as responsible person for these products. The list above still shows the general requirements.
For more than 40 families we price on the catalogue.
You already have a responsible person. From 9 December 2026, a person harmed by a defective product can claim against your authorised representative as well as against you. It is worth checking what your mandate says, and who will answer for your products.
Send three listings and we'll look at the responsible-person block as customers and authorities see it.
For a single product family, our free check and the Single plan (€290 the first year, €190 after) are usually enough.
The Compliance Map
The list above is a quick sketch from nine answers. The Compliance Map is the same list for your whole catalogue, product family by product family, checked against your documents and labels.
€290 up to 15 families · €490 for 16–40.
Your catalogue fits our Starter plan: €690 the first year, €390 after.
Your catalogue fits our Standard plan: €1,190 the first year, €790 after.
Your catalogue fits our Extended plan: €1,990 the first year, €1,490 after.
The Compliance Map
The list above is a quick sketch from nine answers. The Compliance Map is the same list for your whole catalogue, product family by product family, checked against your documents and labels.
What you get
- For each product family: which EU and German requirements apply to selling it on Amazon.de, what you already have, what is missing, and who usually handles it.
- A check of each family's label and listing against the information GPSR requires.
- What we would do for those families as your responsible person.
- A call of up to 30 minutes to go through it.
What it does not include
Tax or legal advice, registrations, testing, technical documentation, translation, and countries other than Germany — for those we note which items are registered separately in each country.
- Time
- Five working days for up to 15 families, ten for 16 to 40, from the day we have your payment and your documents.
- Price
- €290 up to 15 families · €490 for 16–40.
- Credit
- Credited against the first year of a Starter, Standard or Extended plan if you sign within 60 days.
We take on only companies established outside the EU, and only products we would accept as your responsible person. We tell you before we invoice if we can't help.